Nike's Berlin rennt!
POST BY EUGEN FINK
Right after the Berlin Marathon Nike launched a local campaign: Berlin rennt! It sounds lame when you translate it into English, but here you go: Berlin runs!
The campaigns message:
"Setz alles auf eine Karte. Renn nach vorne, renn weiter, renn schneller. In den Arsch treten kannst du dir selbst."
'Rennen' means more than simple 'running'. It's more about the mindset someone has. It's how you see sport, your lifestyle, your everyday life. Living in Berlin means that you have infinite possibilities, 24/7. It's the mindset you have which might create boundaries and prevent you from achieving more.
IT BASICALLY MEANS #GEILBALLERN.
Honestly, it does. In the about section here on our homepage we briefly explain what that slogan means to us. Of course, there's a lot more behind it.
That campaign might be over but the mindset isn't!
If you want to see what that means in action, just join our weekly KRAFT Tuesday sessions. Good vibe, free of charge.